Choosing the right domain name for your website is critical to your success. Choosing the wrong domain name can make it difficult to switch later without hurting your brand and search results. That is why it is extremely important that you choose the best domain name from the start.
When you first start out, it can be difficult to come up with catchy business name ideas with a perfect one domain. In this article, we share all the tools and tips you need to get domain name ideas, choose the best domain name, and launch this new one. register domain name.
Make sure you can pronounce the name correctly
Even though users probably won't say your domain name out loud, pronounceability is still important. This is due to something called processing fluency: the ease with which our brains can process information. Names that don't require someone to think too hard are usually the easiest to remember and are more likely to evoke positive associations. When people say your domain name, domain routinely misspelling, because it is too difficult, will quickly lose potential traffic. Most people will quickly give up searching for your website's site. The lesson here is simple: make sure your customers can find you easily!
Try to choose a good extension
When it comes to extensions, unique isn’t always better. While new extensions like “.me” or “.pro” may feel hip and flashy, “.com” or “.nl” are still the easiest to remember. In fact, ¾ of all websites use the “.com” extension. If you can’t get the “.com”, use other well-known extensions like “.co” or “.net” or “.org”. Then plan on acquiring the ”.com” in the future. Of course, you should check who owns the ”.com first. If a big brand already owns your favorite ”.com”, you can’t afford to buy it from them later. Country-specific extensions, like “.nl” for the Netherlands are fine if you don’t plan on doing business outside of that market.
Avoid trademark infringement
The ideal domain name is distinctive. It should not be easily confused with the name of another site or brand. After all, you don’t want lawsuits. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. There’s another problem that can arise. If people can confuse your name with another brand, search engines can do the same. If you choose a name that is too similar to another company, it could result in your name’s search results being littered with irrelevant links.
Use keywords when searching for your domain name
Keywords play an important role in a domain name. By using keywords in your domain name, you tell the search engines what your website is about. Along with quality content and a good user experience, keywords in your domain can help you rank higher in Google.
Keep the domain name short
While keywords are important, don’t overdo your domain length. It’s better to have a domain name that’s short and memorable. We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember. Not to mention, users are also more likely to make typos with longer domain names, which can lead to lost traffic. That’s why it’s a good idea to keep your domain short.
Use hyphens if necessary
Use a hyphen (-) between the words if necessary for your domain name. If "www.domainname.com" is used, you can try "www.domain-name.com". Using hyphens between words sometimes helps improve readability. It can also help with search engine rankings.
The domain name is descriptive and noticeable
Many visitors come to your site via search engines and direct links on other websites. Having a descriptive domain name gives visitors an idea of what your site is about before they even visit it. If there are related keywords present in the domain, this can also help with your search engine rankings. A brandable domain gets a nice pronunciation, an interesting combination of letters or just an attractive visual effect. Sometimes they are not descriptive, but they can be just as effective. Brandable domains make sure that your visitors associate the name with your website and its contents.
Avoid double letters
It's a good idea to avoid domains with double letters, as this increases the chance of losing traffic to typos. Avoiding double letters also makes your domain easier to type and more noticeable.
Use domain name generators
Currently there are more than 360 million registered domain names. This leads many people to say that all good domains are already taken. Searching for an individual domain name manually can be very time consuming. This is true domain name generators enter. These free tools automatically search for your defined keywords to find hundreds of smart domain name ideas.
Act fast before someone else takes it
Every day thousands of new domain names are registered from all parts of the world. If you've found a domain name you like, don't wait too long. Domain names are like real estate. Thousands of people are actively looking for good noticeable domain names they can register in the future for better rates. If you don't act fast, someone could register your domain idea. Because domain names are relatively cheap, we always advise our readers to act fast. If you change your mind later, you can simply let it expire. Register your domain name now.
