A high-profile logo offers most of today's start-ups the perfect opportunity to get in touch with their target audience. In this blog you will therefore find some simple tips to design inspiring logo designs.

The average consumer will see a company's logo as a sort of landmark. If starting entrepreneur you can undoubtedly strengthen the bond with your potential customers with this.

An inappropriate logo design, on the other hand, will generate few positive reactions. Use the tips below so that you can take advantage of this in the future.

Benefits of a professional logo design

Before we go straight tips and advice going to give, it is important that you know; what benefits a catchy logo design has, and why is it so important for the future of any company?

Nowadays, most professional logo designs are quickly intended for various purposes. Quite logical too, because you can effortlessly communicate the message of your company to your target group.

Moreover, the most catchy logo designs usually ensure that your potential customers develop into loyal customers in no time.

Tip 1. First determine the corporate identity of your company and then design the logo

A appropriate logo you can usually only have it designed once you know which house style the logo should match. A well-thought-out corporate identity ensures that your company becomes recognizable among the competition.

Think of it as a total picture of your company with which you want to evoke certain emotions in your target group. In this way, the goal and mission of your company usually stick better with your target group.

For example, think of a suitable company name, font, use of color and of course the design of your company logo.

Tip 2. Focus on your target audience

If you look at most professional logo designs, you will probably notice that the design choices are always made from the perspective of the target group.

In principle, it is not so much about what you like as an entrepreneur, but what does your future customer need? Only in this way can a brand or company distinguish itself in comparison with the increasing competition.

In addition, a suitable logo ensures that your target group knows what your company stands for and what the thoughts are behind your company.

Tip 3. Simple logos score better

Any professional designer will this tip undoubtedly heard before. As a company, it is best to focus on creating a simple logo design.

Many companies nowadays only have their name incorporated into the logo. This is often a conscious choice of the brand concerned, other logos consist of nothing more than a simple shape or illustration. Both logo designs have the power to grab the attention of your target audience.

If you have trouble designing a unique logo? Then a company like Flexamedia still help you with this. As an experienced player in this industry, Flexamedia's graphic designers know exactly which logo designs can be most successful. On this page you can already take a look at the portfolio from Flexamedia.

A simple logo consists of only one or two colors. This also applies to the fonts and the rest of the design. Each element represents the message of your company, as it were. Beware of confusing shapes, colors and letters.

Tip 4. Analyze logo designs of large companies

Our fourth tip for anyone who only settles for the very best logo designs in the world. During your creative process, always try to get some inspiration from the best-known companies.

You will soon see that you are more successful with a simple logo design. A complex logo have it designed for your brand or company may be nice, but sometimes also makes it difficult for consumers to understand your company's message.

As a multinational, the McDonalds logo is a recognizable example of this. However, also think of the logos of other well-known brands such as:

• Nike
• Audi
• Apple Lossless Audio CODEC (ALAC),

The simple logos of these companies probably come to mind as a kind of pop-up when you read the company name. The simplicity of a logo therefore undoubtedly helps you to create a suitable image and brand identity of your company.

Many companies therefore only use the name of the brand in their logos, while others only have a simple shape or illustration as a logo. Both types are simple logos and can completely grab the attention of your target audience.

Remember that a simple design is remembered a lot faster. Moreover, your target group does not have to decipher difficult riddles to understand both the message and services of your company.

Tip 5. Focus on colors and fonts

Colors determine the impact of your logo, among other things. In addition, colors play an essential role in conveying the message of your company or brand.

For example, suppose you use red as the main color in the design of your logo. This usually evokes a number of emotions in your target group. Most red logo designs are quickly described as passionate, energetic and sometimes even aggressive. The color blue, on the other hand, equates to feelings of belonging and intelligence.

Fonts offer an excellent opportunity to tell a bit about the personality of your company. A high-tech company will therefore never opt for a handwritten font. While readers of a beauty blog may well indicate their preference here.

Need extra help with logo design?

Do you have help or need support with designing an inspiring logo? Flexamedia is happy to help entrepreneurs with the online marketing of their company.

As a progressive company, Flexamedia has many years of experience in the field of professional web design, online marketing, e-commerce and graphic design. Creating a suitable logo for your company is only one small selection of the available services of Flexamedia. Click here for more information about the total package for entrepreneurs!