If you have a professional website, you can of course increase the chance of more sales. If you are going to make a business website, then these 7 tips will undoubtedly come in handy.
1. Create business website | Choose the right domain name
You can create a business website because you want a site with an exceptional look and feel. However, you must not forget that choosing the right domain name is incredibly important in this regard. And that choice ultimately determines the success of your business. Therefore, it is best to use your company name as your domain name.
You would say that sounds logical. Yet, it happens regularly that people register their company name first and then register a different name as a domain name . Registration in the Trade Register is, of course, crucial. But always register your domain name with SIDN first , and only then register your website with the Chamber of Commerce.
To check the availability of your domain name, you can click here to register a domain name
2. Determine your target audience
Before having a website built, it is important to know who your target audience is. This way, you immediately get a picture of your potential visitor. For example, you can choose to create personas. It is just like a fictional customer that you divide into characteristic traits. Think, for example, of:
- Name,
- age,
- sex,
- education,
- income,
- interests,
- leisure activity,
- online activities,
- expectations of your products or service.
Personas that you create yourself can be modified later. You can do this through customer conversations or online analyses. You can use these results to possibly optimize your website.
3. Be aware of copyright when creating a business website
Make sure that every website has the right domain name, and that you have clearly mapped the target group. Once you have properly substantiated these factors, you can have the business website built. You must take the following points into account:
- Layout,
- source code,
- content, for example text, photos and videos.
Of course, you can use templates or have a website built yourself . You can do the latter by hiring an external company.
In any case, the website builder gets full copyright. If you have a business website built, you are advised to make clear agreements in advance. Once you own the copyright, you are the direct owner. This means that you can adjust the website without requiring additional costs or permission.
4. Get (free) traffic
When having a website built, it is of utmost importance to get as many visitors as possible. Anyone who wants to rank high in search engines like Google is best advised to use SEO (Search Engine Optimization). This is crucial for anyone looking to attract free visitors. You don't need to write thousands of texts, but it is still very important to put original content on your website. Below you will find various factors to consider if you want to rank high on SEO:
- Know what you are writing about. For example, you can write a blog or newsletter about the topic of your website. Make sure they clearly explain your product or service,
- keep your website up to date. If you don't regularly add content, Google will penalize it and your website will drop in the search results,
- do link building. Make sure to post relevant links to other websites. This gives your site more domain authority,
- name the most relevant keywords in the titles (H1) & subtitles (H2),
- make sure you mention these keywords a few times in the text and URL,
- keep the URL as short as possible,
- use a meta description in each article. You can see this as a short description of the content of the website. You have to write this meta description yourself, otherwise the search engines will copy a random piece of text.
5. Make use of search engine ads
If you opt for search engine ads (SEA), your website will almost always appear at the top of the search results. That way you can get relevant visitors to your website for a small fee. If you use search engine ads, you pay per click. This is also known as CPC (Cost per click) or PPC (Pay per click).
6. Earn customer reviews
In today's world, customer reviews are crucial for building trust. It is particularly important to pay attention to this if you are planning to have a business website built . As you may know, as a customer, you largely base your purchase decision on reviews. You can choose to add a review feature to your website. This gives your customers the opportunity to share their experience with the product or service. You can also post the experiences of others on your website yourself. In doing so, it is important to ask permission to use images or videos, for example.
Please note that you take into account the European Privacy legislation. If you want to collect data from your potential customer, you will first have to comply with the General Data Protection Rules (GDPR).
7. Have a secure business website made
This tip is for anyone worried about hackers. Because not only you, but also customers can fall victim to hackers. Have your website maintained ; additionally, it is important to establish a secure connection and handle privacy data carefully. You can do this with TLS Encryption (Transport Layer Security). Thanks to these encryption protocols, your passwords are locked and privacy data is protected (https).
Of course you can request a TLS certificate. For this you use a so-called Certification Authority (CA). If you have installed this on your website, you will see a lock appear in the search bar of the web browser. This lock ensures that your customers gain more trust in your website and Google also rewards you by making your website rank higher in the search results. This in turn leads to more visitors and an increase in turnover or conversions.
Moreover, customers immediately see that your website is safe and that they can trust the connection. However, the lock does not mean that your website also meets expectations.