If you have a professional website, you can of course increase the chance of more sales. If you are going to make a business website, then these 7 tips will undoubtedly come in handy.

1. Create business website | Choose the right domain name

You can create a business website because you want to have a site that has an exceptional look. But you must remember that the right one domain choosing is very important. And that choice ultimately determines the success of your company. That is why it is best to use your company name as a domain name.

You would say it sounds logical. Yet it regularly happens that people first register their company name and then another name as register domain name. Registration in the Trade Register is of course crucial. But always register your domain name first at SIDN and only then register your website with the Chamber of Commerce.

To check the availability of your domain name, click here register domain name 

2. Determine your target audience

Before you have a website late make It is important that you know who your target audience is. That way you immediately get a picture of your potential visitor. For example, you can choose to create personas. It's like a fictitious customer who divides you into characteristic features. For example, think of:

• Name,
• age,
• sex,
• education,
• income,
• interests,
• leisure activity,
• online activities,
• expectations of your products or service.

Personas that you create yourself can be modified later. You can do this through customer conversations or online analyses. You can use these results to possibly optimize your website.

3. Be aware of copyright when creating a business website

Make sure that every website has the right domain name, and that you have clearly mapped the target group. Once you have properly substantiated these factors, you can have the business website built. You must take the following points into account:

• Layout,
• source code,
• content, for example text, photos and videos.

Of course you can use templates or you have your own website made. You can do the latter by hiring an external company.

In any case, the website builder gets full copyright. If you have a business website built, you are advised to make clear agreements in advance. Once you own the copyright, you are the direct owner. This means that you can adjust the website without requiring additional costs or permission.

4. Get (free) traffic

When you have a website made, it is very important that you get as many visitors as possible to your website. Who wants to rank high in search engines like Google, it is best to use SEO (Search Engine Optimization). Crucial for anyone who wants to bring in free visitors. You don't have to write thousands of texts, but it is still very important that you put original texts on your website. Below you will find various factors that you use if you want to score high on SEO:

• Know what you are writing about. For example, you can write a blog or newsletter about the topic of your website. Make sure they clearly explain your product or service,
• keep your website up to date. If you don't regularly add content, Google will penalize it and your website will drop in the search results,
• do link building. Make sure to post relevant links to other websites. This gives your site more domain authority,
• name the most relevant keywords in the titles (H1) & subtitles (H2),
• make sure you mention these keywords a few times in the text and URL,
• keep the URL as short as possible,
• use a meta description in each article. You can see this as a short description of the content of the website. You have to write this meta description yourself, otherwise the search engines will copy a random piece of text.

5. Make use of search engine ads

If you opt for search engine ads (SEA), your website will almost always appear at the top of the search results. That way you can get relevant visitors to your website for a small fee. If you use search engine ads, you pay per click. This is also known as CPC (Cost per click) or PPC (Pay per click).

6. Earn customer reviews

In today's world, customer reviews are crucial to building trust. Especially if you have a If you want to have a business website made, it is important to pay attention to this. As you may know, as a customer, your purchase largely depends on reviews. You can choose to add a review option to your website. This gives your customers the opportunity to share their experience with the product or service. You can also post the experience of others on your website. It is important that you request permission to use images or videos, for example.

Please note that you take into account the European Privacy legislation. If you want to collect data from your potential customer, you will first have to comply with the General Data Protection Rules (GDPR).

7. Have a secure business website made

this tip is for anyone concerned about hackers. Because not only you, customers can also become a victim of hackers. let you maintain website, it is also important that you make a secure connection and that you handle privacy data with care. You can do that with TLS Encryption (Transport Layer Security. Thanks to these encryption protocols you lock passwords and watch over privacy data (https).

Of course you can request a TLS certificate. For this you use a so-called Certification Authority (CA). If you have installed this on your website, you will see a lock appear in the search bar of the web browser. This lock ensures that your customers gain more trust in your website and Google also rewards you by making your website rank higher in the search results. This in turn leads to more visitors and an increase in turnover or conversions.

Moreover, customers immediately see that your website is safe and that they can trust the connection. However, the lock does not mean that your website also meets expectations.